A while ago, I wrote a letter to Pepsi asking why they decided to uglify their logo. Here's their response:

Dear Tre,

Thank you for contacting us at Pepsi-Cola about our new graphics designs.

I can share with you that the vision behind our new look is to present a contemporary, optimistic and eye-catching appearance. That said, I’m truly sorry that you don’t care for the result.

Please know that feedback from our loyal consumers is very important to us. I’ll certainly share your comments with the appropriate people in our company.

Thank you again for taking the time to write.


Dee Dee Ward
Consumer Relations Representative
dolores.ward@pepsi.com
011836882A

A few months later, they released Pepsi Throwback which has their old logo on it. Did my letter had any effect on this? IDK...